Going for Gold: Following the Olympics


sochiOn February 7th 2014 the 22nd Winter Olympics will kick off in Sochi, Russia. While the guiding principles behind the Olympics have stayed the same over the years, how, when and where people consume the Olympics certainly has changed. No longer are we limited to the primetime television broadcast of pre– determined events. Today, you can watch the Olympics live, whether it’s on broadcast TV or streaming internet; and you can watch virtually any sport you want whether it’s from the comfort of

your own home, or if you’re on the go, via your smart phone or tablet. Don’t have the time to watch? No worries, text message breaking news alerts and social media will be reporting real time news as well. Even the athletes have taken to posting updates via Facebook and Twitter adding a unique first person perspective of the games. So, no matter your viewing preference, there’s a media outlet for you.

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